Sofiia
Partnership Success Manager at Pinecone Leads
Sofiia helps home improvement contractors grow through performance-based lead generation partnerships. She works directly with partners to optimize lead flow, improve close rates, and scale their businesses predictably.
Articles by Sofiia
Lead Generation
Why Facebook Ads Fail for Local Home Service Companies (And What Actually Works)
The 7 reasons Facebook ads fail and what actually generates qualified leads for local contractors.
Lead Generation
Shared vs Exclusive Leads for Contractors: Which Is Worth Your Money?
Compare costs, close rates, and real math to find the right lead type for your business.
Lead Generation
Contractor Leads for Home Improvement: Buy vs. Build Your Own Pipeline
Compare buying contractor leads vs. building your own pipeline with real cost data and ROI calculations.
Lead Generation
How Much Do Garage Flooring Leads Cost in the US?
Real pricing data by source, region, and lead type for garage flooring leads in 2026.