Proof That Performance Works

Real results from companies that switched to performance-based lead generation.

NDA - Foundation Repair Company
Foundation Repair
Challenge

Long sales cycles made traditional lead gen too risky and expensive

Key Result
14-day payback on pilot
+125%
Deal Size
67%
Win Rate
8.5:1
ROI

“We saw ROI in the first two weeks. The risk-free model let us test and scale with confidence.”

Owner
NDA - Windows & Doors Company
Windows & Doors
Challenge

Needed predictable lead flow to support aggressive growth targets

Key Result
Consistent 50+ qualified leads/month
100%
Consistency
9.2/10
Quality Score
+290%
Revenue Growth

“The predictability is what sold us. We know exactly what we're getting and what we're paying every single month.”

VP Sales
NDA - Kitchen & Bath Remodeling Company
Kitchen & Bath Remodeling
Challenge

Scaling outbound was expensive and unpredictable with inconsistent results

Key Result
$850K pipeline in 60 days
+320%
Lead Volume
78%
Qualified Rate
58%
CAC Reduction

“We replaced our entire outbound team with this performance model and saw better results at half the cost.”

Owner
NDA - Solar Installation Company
Solar Installation
Challenge

Complex sales cycle required highly qualified leads with specific homeowner criteria

Key Result
+180% qualified opportunities
89%
Qualification Rate
-40%
Time to Close
$1.2M
Revenue Impact

“The lead qualification process was game-changing. Every lead that hit our CRM was ready for a real conversation.”

Sales Director
NDA - HVAC Company
HVAC
Challenge

Needed qualified homeowner leads but couldn't justify upfront agency retainers

Key Result
32% faster sales cycles
340%
ROI Increase
95%
Lead Quality
$72K/yr
Cost Savings

“Finally a partner whose incentives align with ours. Only paying for qualified leads changed everything about our growth strategy.”

General Manager
NDA - Roofing Company
Roofing
Challenge

Struggling with high CPL and low-quality leads from traditional ad agencies

Key Result
+215% qualified leads in 30 days
62%
CPL Reduction
+45%
Close Rate
$480K
Revenue Added

“We doubled our booked appointments in 3 weeks — without changing our ad spend. The performance-based model aligned perfectly with our goals.”

Owner

Aggregate Performance Metrics

Results across all partners using our performance-based model

92%
Contact Rate
64%
Lower Cost Per Appointment
$47M+
Total Pipeline Generated

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Dana

Partnership Manager at Pinecone Leads

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Frequently Asked Questions

Everything you need to know about our home improvement lead generation process.

Which home improvement verticals do you work with?
We specialize in home improvement lead generation across Walk-in Showers, Windows, Roofing, Gutters, Water Filtration, Walk-in Tubs, Flooring, Siding, Doors, Basement, Bathroom, and Kitchen Remodeling. Our campaigns are tailored to each vertical’s unique customer profile and buying journey. Each vertical gets its own landing pages, ad creatives, and qualification criteria — because a roofing customer’s decision process is fundamentally different from a kitchen remodel buyer’s.
What qualifies as a 'qualified lead' for home improvement services?
A qualified lead meets your criteria including service area, project type, homeownership status, and timeline. Typical filters include ZIP code and budget range, resulting in 15-25% close rates for exclusive leads vs 3-8% for shared leads.
What if home improvement leads don't meet my qualification criteria?
14-Day ROI Guarantee. Unqualified leads replaced at no cost. Qualification accuracy exceeds 90% and disputed leads reviewed within 48 hours.
What results can I expect from working with Pinecone Leads?
Most partners see results in 2-3 weeks. Examples: 215% more qualified leads for roofing, 32% faster close rate for flooring, 48% lower CPL for windows and siding, 3x appointments for kitchen and bath. See our full case studies.
What's the difference between shared and exclusive home improvement leads?
Shared leads go to 3-5 contractors at $20-50 each with 3-8% close rates. Exclusive leads go to one contractor only. Pinecone delivers 100% exclusive leads with 15-25% close rates. Learn more about shared vs. exclusive leads.
Do you work on a pay-per-lead basis?
Yes. Fixed price per qualified lead, zero ad spend risk, no management fees, no long-term contracts. We invest in the media buy and charge only on delivery of qualified leads.
How much do home improvement leads cost?
Lead costs vary by vertical, exclusivity, and market. Shared leads typically cost $20-50, while exclusive qualified leads range from $75-200+ depending on service type and geography. Contact us for specific pricing for your vertical and market.